Journal of Global Peace-Marketing and Communications (JGPMC)

PUBLIC RELATIONS AS SOCIAL MARKETING TOOL FOR CURBING ELECTORAL VIOLENCE AND NEGATIVE IMAGE OF NIGERIA

Patrick Awok Mbum — 2024-11-14

This paper is a critical analysis of public relations as a social marketing tool for checkmating electoral violence and its consequent negative image implications on Nigeria. It is motivated by the incessant cycle of violence that follows almost every general election season in the country. The specific objectives include to ascertain the correlation between pre- and post-election violence, and election rigging on the negative international image of Nigeria; and also the potency of public relations strategies for arresting the negative international image problem. The survey research design was used in the study conducted in Nigeria’s former capital territory, Lagos, the present capital territory, Abuja, and the dominant oil city, PortHarcourt, all representing the three geopolitical areas of the country. A sample size of 399 was determined through Taro Yamane formula from a population of 8,000 foreigners and diplomats in the country. Data were analysed with chi-square and spearman correlation statistical tools. Results indicate a significant correlation between pre- and post-election violence, and election rigging to the negative international image of Nigeria. Again, that public relations strategies would be significantly potent for arresting the country’s negative international image.

GLOBAL ECONOMIC CRISIS AND ADAPTIVE BEHAVIOUR STRATEGY OF LARGE SCALE ORGANIZATIONS: A CONCEPTUAL ANALYSIS

Oliver Uzonna Ngwoke — 2025-07-21

This paper is a Narrative Review of big companies that continued to thrive during notable global economic recessions. The aim is to determine their Business Continuity Management (BCM), survival strategies, for other corporate organizations in the world to emulate, against potential financial crisis, pandemics, economic depressions, and recessions. A narrative review of 13 big firms from different parts of the world that applied BCM was done. The companies were purposively selected: 4 from the United States of America, 3 from Europe, 3 from Africa and 3 from Asia, to identify how they dealt with various global crises, which included the 2008 financial crisis, the 2020 COVID-19 pandemic and economic crisis, the Asian Financial crisis, and the European Financial crisis. Secondary data analysis was employed in the study. The data for the analysis were all gathered from companies’ annual reports, journal articles, newspaper reports, government and international organizations’ reports. The findings reveal that by using the BCM model and business success strategies, companies can weather the storms of disasters, economic crises, and meltdowns and turn such into viable business opportunities for growth and enhanced corporate performance.

PUBLIC RELATIONS STRATEGIES FOR MANAGING MICRO, SMALL, AND MEDIUM-SCALE ENTERPRISES (MSMEs) LOSS OF INTELLECTUAL CAPITAL IN SUB-SAHARAN AFRICA: A CONCEPTUAL ANALYSIS OF RESOURCE-BASED VIEW AND INSTITUTIONAL THEORY

Raphael Valentine Obodoechi Okonkwo — 2024-11-14

The paper adopts a conceptual critical analysis of MSMEs’ situation analysis in Nigeria. The data were all secondary and qualitatively analyzed. Using the resource base view (RBV), and the institutional theory, a critique of the reasons behind the loss of critical resources, high liquidation rates and loss of intellectual capital by MSMEs in Nigeria. In line with the United Nations’ Sustainable Development Goals (SDGs) this critical analysis focuses on how financial, environmental, social, regulatory, human and systemic factors have contributed to the MSMEs’ loss of intellectual capital in Nigeria, and how it has prevented them from actualizing sustainability and competitive advantage status within the RBV and institutional theory precincts. Unfavorable and harsh financial, environmental, social, regulatory, human, and systemic market factors have contributed to the high failure rate and loss of intellectual capital by MSMEs in Nigeria. This has prevented them from actualizing sustainability and competitive advantage status. However, effective application of the RBV and institutional theories by all the stakeholders will help redress this problem.

INTERNATIONAL PUBLIC RELATIONS STRATEGIES AND EFFECTIVE MANAGEMENT OF NIGERIA’S IMAGE

Ifeanyichukwu Uzochukwu Silba — 2024-11-14

The image of Nigeria has continued to go down the ladder over the past twenty years, due to the ignoble acts of a few of its citizens. Some international public relations measures and projects like the technical aids crops (TAC) scheme, presidential diplomatic shuttles, contributions to international peace missions, international corporate advertising and image laundering have been employed in managing the ugly trend. The objectives of this study therefore included to ascertain the effect of those international public relationship strategies so far in correcting the negative sides of the nation’s image. For the methodology, opinion survey techniques was used in sourcing for data. The results indicate that the technical aids corps (TAC) scheme has not contributed significantly in correcting the nation’s negative image abroad; that the presidential diplomatic shuttles abroad had assisted only insignificantly as a public relations tool in moving the nation’s image from the negative to positive, that the country’s participation in peace missions abroad has made insignificant contribution towards revamping its negative image, that Nigeria’s corporate adverts and image laundering abroad has had only insignificant impact in boosting her image abroad. Based on these results, it was recommended as follows: that the Technical Aids Corp (TAC) scheme, presidential diplomatic shuttle abroad, and participations in international peace missions should be repackage as public relations tools, to earn better image dividends for the nation. While the use of national corporate adverts should be de-emphasized.

DEMARKETING VIOLENCE BY CURTAILING HARD DRUGS TRAFFICKING AND CONSUMPTION IN AFRICA: CULTURE- BASED CAUSES AND RECIPES

Patrick Awok Mbum — 2024-11-14

This paper critically examines the effect of environmental factors, traditions and culture on hard drugs consumptions and trafficking in Africa, and the implications on violence, law enforcement, drug supplies and women involvement in drug trafficking. The paper adopts a critical analysis design, through literature search and qualitative secondary data approach. It took a global outlook of the subject matter, but with emphasis on how environmental factors, traditions and culture affect hard drugs trafficking and consumptions in Africa, and the consequences on women involvement, level of violence, law enforcement and drug supplies. The findings reveal that environmental factors of poverty and other economic motivations, conflicts and social disequilibrium, graduates’ unemployment, and materialistic culture of get-rich-quick syndrome influence the drug trafficking, consumption and consequent violence. That women are significantly used and abused for drug trafficking in Africa because of these aforementioned environmental factors. That those environmental and cultural factors adversely affect drug trafficking law enforcement, the justice system, drug supplies and controls in the area. The study portrayed the problem of narcotics with emphasis on Africa continent and the implications on the rest of the world.

APPRAISAL OF STRATEGIC CONFLICT MANAGEMENT MECHANISMS AND CUSTOMERS’ COMPLAINTS RESOLUTIONS IN THE NIGERIAN BANKING INDUSTRY

Ifeanyichukwu Uzochukwu Silba — 2024-11-14

In this study, we undertook a critical appraisal of the strategic conflict management mechanisms for customers’ complaints resolutions by select old and new generation banks in Nigeria. The objectives were to ascertain the level of existence of banking ethics and professionalism, suggestion boxes, complaints’ hotlines and mediation offices, and customers’ fora as media/tools for customers’ complaints resolutions by banks in Nigeria. For the research methodology, we adopted opinion survey techniques, where primary data for the study came through questionnaires and personal interviews. The data were analysed through the chi-square (X²) statistical techniques. The results reveal that there is a low level of existence of banking ethics and professionalism, suggestion boxes, complaints’ hotlines, mediation offices, and customers’ fora as media/tools for customers’ complaints resolutions by banks in Nigeria. Based on these outcomes, it was recommended that banks in Nigeria should as a matter of urgency establish in their various branches suggestion boxes, complaints’ hotlines, mediation offices, and customers’ fora as customers’ complaints resolutions mechanism in the Nigerian banking industry.