Odigbo, B. E., . J.-K. Enyam, and A. K. Iroh. “MARKETING CONCEPT AND THE POLITICAL MARKETING OF POLITICAL PARTIES DURING ELECTIONS”. Journal of Global Peace-Marketing and Communications (JGPMC), vol. 1, no. 1, July 2025, pp. 7-20, doi:10.64415/jgpmc.v1i1.8.