OKOH, MICHEAL BLESSING; ANYADIGHIBE, JOSEPH A.; ELINGE, MARIE LIMUNGA. RELATIONSHIP MARKETING AND CUSTOMER LIFETIME VALUE IN NIGERIA COMMRCIAL BANKS. Journal of Global Peace-Marketing and Communications (JGPMC), [S. l.], v. 3, n. 1, p. 42–53, 2026. DOI: 10.64415/jgpmc.v3i1.84. Disponível em: https://www.paro.unicalhostel.net/index.php/jgpmc/article/view/84. Acesso em: 28 oct. 2026.