Okukushe, Ufuoma Daniel, Ndem, Samuel Etim, & Nwosu, Gift Onyekachi. (2026). TRADE PROMOTION AND ORGANIZATIONAL PERFORMANCE OF SELECTED BEVERAGE COMPANIES IN CALABAR METROPOLIS. Journal of Administration and Management Sciences, 1(2), 14–26. https://doi.org/10.64415/jams.v1i2.63